NASCAR, the Daytona Beach, Florida-based sanctioning body, has partnered with fintech-for-media company Recast to help expand viewership options for international markets.

By integrating RecastPay into its site, NASCAR can now offer international consumers pay-as-you-go access to NASCAR broadcasts in key global markets, ensuring that fans worldwide watch NASCAR races without the need for a subscription.

At launch, content will focus primarily on the NASCAR Xfinity Series and CRAFTSMAN Truck Series races, NASCAR officials said.

The use of RecastPay will provide access to Xfinity and CRAFTSMAN Truck Series races internationally, in territories where traditional broadcast is currently unavailable. Content will be accessible via nascar.com.

For more information, visit nascar.com.